It is your attitude, not your aptitude, that determines your altitude.

Zig Ziglar


You can read all you want about the many challenges that confront small business owners on a regular basis, but until you personally meet them head-on, you cannot fully appreciate them.

The following is a partial list of the challenges I confronted while owning and running 12 different businesses.

I faced most of these with a high degree of success, while with others I didn’t fare as well. But having confronted them firsthand has given me a perspective that few coaches, mentors, and consultants have.

I am committed to helping you handle these challenges with ease so you do not have to go through some of the hardships that I faced.

In my own businesses I have dealt with numerous challenges:

  • Opening a startup business
  • Surviving periods of poor cash flow
  • Coping with larger nearby competitors
  • Dealing with stagnant inventory
  • Taking over a failing business
  • Attracting and hiring good employees
  • Preparing a business for sale
  • Negotiating the best lease terms
  • Training and managing staff
  • Creating eye-catching displays
  • Raising capital
  • Surviving in a recession
  • Designing logos and graphics
  • Working endless hours with little income
  • Motivating independent contractors
  • Working with incompatible partners
  • Creating corporate identities/branding
  • Dealing with governmental bureaucracy
  • Expanding through mergers and acquisitions
  • Consolidating operations
  • Designing and building-out of office/retail space
  • Finding a financially credible Plan “B”
  • Rebranding a company
  • Creating websites
  • Writing realistic business plans
  • Firing negative and ineffective employees
  • Buying out a business partner
  • Dealing with an office that was caught in a flood
  • Owning ski shops during a winter with no snow
  • Dealing with a franchisor’s unreasonable demands
  • Shoplifting
  • Adapting to the new technologies
  • Using social media effectively
  • Finding the best legal and financial advisers and vendors
  • Staying current with the latest advancements in my field
  • Building image and how best to market a business
  • Handling the rising costs of doing business